The visual iden­tity of Uni­ver­sity Prime­time rep­re­sents this inno­v­a­tive, forward-thinking col­lege expe­ri­ence. It uti­lizes a clas­sic uni­ver­sity abbre­vi­a­tion of ini­tial let­ters, rec­og­niz­able col­le­giate font, and yet it’s sub­tle ital­ics and cir­cu­lar lock-up rein­force its active, ener­getic posi­tion to con­nect users to col­lege cam­puses like never before. It is con­fi­dent, sleek and assur­ing. And it’s poised and ready to takeover.